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About Social Change Public Relations & Marketing …

Los Angeles-based Social Change Public Relations & Marketing (SC-PR) specializes in comprehensive public relations and marketing strategies for the philanthropic community, corporations and the entertainment industry, as well as awareness campaigns which capitalize on their intersection.

Whether it's helping establish a public footprint for your charity, taking your non-profit's image and presence to the next level or managing the strategies and intricate relationships of corporate sponsorship and cause marketing, SC-PR brings unique insight and capabilities to the initiative.

SC-PR's broad-based non-profit/cause marketing expertise includes:

  • Corporate positioning
  • Corporate/charity partnership development
  • Campaign development
  • Strategic digital & traditional media relations
  • Event planning & supervision
  • License development
  • Grant writing consultation
  • Product promotion
  • Crisis management
  • Copywriting
  • Custom publishing services
  • Graphic design development & execution

Principals Vicki Greenleaf and Dorrit Ragosine – each with 20+ years of experience in the non-profit arena – have an enduring commitment to philanthropy, which was the impetus behind partnering to form SC-PR.

Greenleaf and Ragosine have represented a wide range of clients – spearheading campaigns to both mainstream and multi-cultural media – including the Make-A-Wish Foundation of America, the National Eating Disorders Association, the United Nation's Global Alliance for Improved Nutrition, St. Jude Children's Research Hospital, The National Arbor Day Foundation, Feeding America, The Laurel Foundation, The Clean Oceans Project, Santa Monica Baykeeper, the AIDS Research Alliance, SocialGoodies.com, Hallmark, McDonald's, the General Motors Corporation, Royal Caribbean International, United Auto Workers International Union (UAW), Hollywood Video (a 2,000-store retail chain), The Walt Disney Company, DreamWorks, Twentieth Century Fox, Paramount, Warner Bros., Universal, Sony, Artisan (now Lionsgate), FOX Television, Showtime Networks, Smithsonian Networks, Saban Entertainment (now ABC Family), Columbia-TriStar (now part of Sony), EMI Music, MCA Nashville and McGraw-Hill Publishing, among numerous others.

SC-PR's work has resulted in coverage by such national media outlets as Today, Good Morning America, CBS This Morning, NBC Nightly News With Brian Williams, ABC World News With Katie Couric, Anderson Cooper, Rachel Maddow, the Katie Couric Show, Dr. Phil, Dr. Oz, Entertainment Tonight, Access Hollywood, Inside Edition, Extra and news broadcasts on CNN, MSNBC, ABC, CBS, NBC, FOX, the CW, ESPN and MTV. Also radio broadcasts on Sirius-XM Radio, AP Radio, CBS Radio, PBS, Westwood One and Clear Channel Radio and print coverage in Newsweek, Time, USA Today, Wall Street Journal, Christian Science Monitor, Parade, USA Weekend, People, Glamour, Jet, Essence, Ladies Home Journal, Marie Claire, Entertainment Weekly and on the Associated Press wire, to name a few. Also such online outlets as MSNBC, Huffington Post, AOL, iVillage and many more. SC-PR has also headed broad-based social networking campaigns utilizing such portals as Facebook, Twitter, Tumblr and more.

As part of broad-based and diversity-sensitive campaigns, the SC-PR team has also conceptualized and directed multi-cultural media outreach to the GBLT, African-American, Latino, Asian, Christian and Jewish communities.


Jennifer Aniston

Jennifer Aniston walks the red carpet at St. Jude Children's Research Hospital Runway for Life charity event in Beverly Hills. Photo by: S. Bukley

Make A Wish

Make-A-Wish child Allan – who had his wish granted to show his original car design sketches to General Motors' design team – receives a new Pontiac on the Today Show.

Obama 2012

Copywriting services supported international fundraising efforts for the 2012 Barack Obama
re-election campaign.